If you update the apps on your phone today you'll notice a big change with Instagram.
The social networking app has changed its logo, ditching the polaroid inspired original which has been used since the formation of the app in 2010 in favour of a more colourful one.
Instagram have also changed the logos for the rest of their suite of apps with Layout, Boomerang and Hyperlapse all getting a makeover.
Instagram's head of design, Ian Spalter said that the logo change was a bid to make it reflect was Instagram is now rather than what it was five years ago.
“When Instagram was founded, it was a place to easily edit and share photos,” he said. “Five years later, things have evolved. Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before… and connecting in new ways through Explore”.
"The Instagram icon and design was beginning to feel, well… not reflective of the community, and we thought we could make it better."
The app itself has also received a face lift in favour of a more sophisticated look.
Instagram themselves prepared a video to outline the new change.
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become. Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.