We all know that a dog is for life and that they are our best friends and that they love us unconditionally - but sometimes our canine friends do not get the care they need, despite our best intentions.

That is why Pedigree Ireland have kick-started a new campaign called Pawsitive Living which is aimed at encouraging dog owners to take a more active role in their dog's health and well-being. They are urging dogs' human friends to consider these three simple areas for improvement: healthy eating, activity and quality 'me' time with their four-legged pal - because dogs need TLC too.

The lovely Holly Carpenter is the campaign's ambassador - but she is at serious risk of being upstaged by the other face of Pawsitive LivingCian Healy's little dog, Ted!

Check out Pedigree Ireland's Facebook page for all the details.