We all know that a dog is for life and that they are our best friends and that they love us unconditionally - but sometimes our canine friends do not get the care they need, despite our best intentions.

That is why Pedigree Ireland have kick-started a new campaign called Pawsitive Living which is aimed at encouraging dog owners to take a more active role in their dog's health and well-being. They are urging dogs' human friends to consider these three simple areas for improvement: healthy eating, activity and quality 'me' time with their four-legged pal - because dogs need TLC too.

The lovely Holly Carpenter is the campaign's ambassador - but she is at serious risk of being upstaged by the other face of Pawsitive Living Cian Healy's little dog, Ted!

Check out Pedigree Ireland's Facebook page for all the details.