A few days ago, Irish Twitter was set alight when a supposed promotional campaign for a new product - Ladyball - leaked online.
The product, which was custom-made for women, was a bright pink GAA football that was promoted by two models and GAA footballer Ger Brennan. However, as you may have already guessed, it was a hoax.
The real story behind Ladyball is that Lidl are now sponsoring the Ladies Gaelic Football Association and wanted to begin a "conversation" about how women's sports is treated in Ireland.
Speaking at the launch, LGFA President Marie Hickey said that she hopes those that "spoke so passionately in women’s defence in this debate, channel that same energy into pitchside support during the coming season."
Here's to that. Check out the video below.