Still, the advert appears to have warmed the hearts of almost everyone who's watched it. For those it didn't, there's been plenty of snark and sarcasm on Twitter to go along with it.
Here are some of the best tweets we've seen so far.
Didn’t they use Your Song already? Is this the ads coming full circle? IS THIS THE LAST SEASON OF CHRISTMAS?? https://t.co/FJKJ6GEhAi
— Dan Layton (@DanielJLayton) November 15, 2018
Just because you don’t have £872 to spend on a piano, doesn’t mean you can’t be the next Elton. #EltonJohnLewis pic.twitter.com/TakObmWfqr
— @LidlGB (@LidlGB) November 15, 2018
One by one ministers come in and resign. Finally, defeated, Theresa May sits alone. She pours a drink, and begins to sob.
There’s another knock. That comedian cunt with the P45 walks in. For the first time in a year, she cracks a smile.
The John Lewis logo appears on screen.— James Felton (@JimMFelton) November 15, 2018
I’m sorry but John Lewis got totally played with this advert. They essentially signed up to promote Elton’s tour and the Rocketman movie in return for his appearance.
THEY DONT EVEN SELL PIANOS FFS #EltonJohnLewis pic.twitter.com/g7NY6x4CIa— Ryan Love (@RyanJL) November 15, 2018
Okay so the John Lewis ad might have Elton John in it, but there's no child flinging themselves at an electrical socket - 4/10 #eltonjohnlewis #JohnLewisChristmasAdpic.twitter.com/gXv1rF71MN
— Daniel (@Daniel_W12) November 15, 2018
Since the advert's gone live, John Lewis have announced that they're actually selling pianos to coincide with the release of the advert. Not only that, the advert itself has racked up over 1 million views in less than 8 hours and is No.2 ranked on YouTube's trending topics.
