Grafton Street has been renamed - at least for the Christmas period, it would seem - and people are not happy.

Last night, the annual Christmas lights that don the popular shopping street - organised by Dublin Town - were switched on. According to the lights, it would appear the region is now called 'Grafton Quarter'.

Many have taken to Twitter to express what a terrible idea the new title it is. The word 'notions' is appearing a lot. Others are calling the re-branding pretentious.


Some tweeters have gone political in their reflections on the new title.