Let's face it lads, styling yourself is a bit of a job. While in the past the only fashion rule you needed to remember was to not wear white socks with black shoes, it's harder to keep up with the in-crowd now that Ireland has become a much more fashion conscious place.

Luckily, thanks to Penneys ('Thanks, Penneys!') it has never been easier for men in Ireland to look good. The spring/summer collection for men has every element you need to stay up to date in style without having to go through any sort of hassle.

Take a gander below of just some of the cool and affordable threads that are in stores from March and get in the mood for sun!