Facebook's latest innovation, Instant Article, launches today, and promises to change the way you read stories and articles online. 

Instant Articles is a new app from Facebook that plans to give publishers a way to make "fast, interactive articles on Facebook". Instead of having to click a link and wait for the story to load in a browser, the new Instant Articles feature will load "ten times faster" and give readers a whole range of features that they didn't know they needed, according to a post from the company on their blog today. 

Readers will now be able to "zoom in and explore high-resolution photos by tilting your phone. Watch auto-play videos come alive as you scroll through stories. Explore interactive maps, listen to audio captions, and even like and comment on individual parts of an article in-line", all of which promises to be a totally different experience to the one we're used to now. 

Facebook have announced that they're partnering with nine publishers to launch this new product (The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild) and that they expect plenty more to come on board once it's up and running. They've produced a fancy video to mark the launch, so just click on the image below to play it. 

Instant Articles is launching on iPhone today with a "special set of stories" created for the launch from a few of those publishers, with more from their partners "over the coming months" as they get feedback on it. 

Via Mashable