To clarify, some bright spark in Superdrug designed a celebrity weight scales that uses celebrities' names instead of what stone you actually are. That's real healthy. It was due to be sold in store until this article in the Independent brought it to public attention. Cheryl Cole got wind of it, and promptly posted the below screen grab on her twitter feed.

She then formally requested not to be included, posting the below.

Needless to say, the concept of Celebrity Weight Scales is wrong on maaaaany levels. Obviously it's extremely harmful to everyone included on the scales and those who would even consider using them, but it also - fundamentally - renders them defunct should any of the celebrities change weight in any shape or form. A minor quibble in the greater scheme of things, but one nonetheless. How did these things even get past the 'brain storming' session?!

Superdrug have now decided not to sell the scales (shocker), and have released the following statement:

"We've been listening to your comments and feedback throughout the day and are committed to helping people get healthier, and supporting those who want to lose, maintain or put on weight in a healthy and responsible way. We created a prototype set of celebrity scales to move the conversation away from weight being perceived as a number, and we want to recognise that everyone is different. However, we've listened carefully to all our customers' comments and can assure them that the prototype celebrity scales will not be trialled in our stores."