It's a roundabout way of ensuring we just call her 'Cheryl', but she got there in the end...
Cheryl has made no secret of wanting to be up there with the single monikered elite, like Beyonce, Kylie, Madonna, and now she's made it happen. She's dropped 'Cole' from her Twitter page and is now reportedly going to take on a surname no one is going to be arsed pronouncing. Bingo. If you require evidence of this phenomenon, here's that BBC Breaking News Anchor butchering Tulisa's surname again.
The star's name on the micro-blogging website - and her Instagram account - has changed from @CherylCole to @CherylOfficial a week after her big day.
A friend of former Girls Aloud star told The Sun: "Cheryl is very traditional and she is taking JB's name going forward. She kept the Cole name after her divorce from Ashley as it felt like a backwards step reverting to [her maiden name] Tweedy. But this is a very different situation. She's a traditionalist and this is the man she plans to spend the rest of her life with. For music, she's likely to use just Cheryl for her official artist name in the future."
While Cheryl will drop her surname for her music, she is expected to use her surname on The X Factor'. Lucky Peter Dickson trying to bellow out 'CHERYL FERNANDEZ-VERSIIINNNIII!' when the live shows start. Apparently it's to mark a "new phase" for her.
A show source said: "It's certainly a mouthful, but it's great because her return to X Factor will mark a new phase in her life." It's a journaaay, journaaay, jouhhhrrrnaaay.
The Fight For This Love hitmaker is believed to have wed Jean-Bernard in a small ceremony of just four - which included her mother Joan Callaghan - on the island of Mustique, in the West Indies last week.
She took to Instagram to confirm the news, captioning a photo of a sparkling diamond on her ring finger while seemingly astride a toilet: "I usually do not discuss my personal life but to stop the speculation I want to share my happy news... Jean-Bernard and I married on 7/7/14.. We are very happy and excited to move forward with our lives together.. (sic)."