Carphone Warehouse will become the newest mobile operator on the market after an announcement this morning.
Carphone Warehouse will now offer customers more than just handsets and accessories, as they look set to join the selection of network providers already operating here in Ireland.
The service will work using Three's network, and according to The Journal, part of the deal for the takeover of O2 by mobile giant Hutchison-Wampoa was that they help smaller competitors enter the market, and this would tick that box. The story had been rumoured last week, but it seems that official confirmation has come today and more details will be released later, as the company has yet to make a public statement.
The chain of shops already have a similar set up in Britain, where customers can choose their TalkMobile offering, which operates using Vodafone's network. For their part, Vodafone may yet lodge an objection to this deal on competition grounds here in Ireland, and they may not be alone there, as Com Reg has already expressed concerns over the O2 deal.
It is likely that the new network from Carphone Warehouse will target the lower-spending end of the market, with pocket-friendly offerings to users.