The 'Tiger King' personality has done something unthinkable and launched her own digital currency.

Carole Baskin is the owner of a new crypto-coin named $CAT. The digital currency allows her followers and fans to buy merchandise and online experiences from her animal sanctuary in Florida.

She wrote a statement on her Big Cat Rescue website, and yes, she used the word "purr-ency". *Shivers*

It reads: "I'm investigating cryptocurrencies because I am concerned about the volume of US dollars that are being printed and distributed with nothing to back them up.

"Our new $CAT coin is not a currency for investment but rather is a purr-ency of our fans to show their love for the cats."

So it's not really a cryptocurrency per se, rather "a fan token for supporters of Big Cat Rescue".

To add more salt to the wound, Baskin shared a rather indulgent tweet of her news. It reads: "I'm purring like a bobcat rolling in catnip because we just launched $cat.

"Rocketing up to #35 out of 117 & thinking of ways to reward those who join our "pride" of big cat lovers!"

This reminds us of that time in 'The Simpsons' when Homer buys all of the Itchy and Scratchy money to use in the theme park, but nowhere inside actually accepts it. Except here it seems that the Carole Baskin crypto-coin will be putting any purchases of $CAT right back into her park.

Baskin became a household name during 2020 when she appeared as part of the Netflix docuseries 'Tiger King'. Since then, she's appeared on the American version of 'Dancing with the Stars', launched her own Cameo account, and also gained control of her mortal enemy Joe Exotic's former zoo. The will of her ex-husband Don Lewis, who disappeared under mysterious circumstances, was also revealed to be a forgery. The will in question left all of Don's possessions and assetts to his then-wife, Baskin.