Seeing as how it's Super Bowl Sunday (and Oscar Sunday too) this weekend, this year's plethora of commercials are making their way online already.
First up to the stump (that's baseball, not American football) is Bryan Cranston and Tracee Ellis Ross in this ad for Mountain Dew Zero Sugar. Taking on Stanley Kubrick's 'The Shining', Bryan Cranston plays the role made famous by Jack Nicholson, while Tracee Ellis Ross channels Shelley Duvall, right down to the housecoat / bathrobe outfit.
Bryan Cranston, to be fair, really does a cracking job and the Mountain Dew blood elevator sight-gag was an especially nice touch. And hey, more people are probably going to see this than 'Doctor Sleep', so if it gets them thinking about it, then all the better.
Here's the ad itself.