So Brand Beckham is superior to that of Tom Ford, Burberry, Christopher Bailey, Stella McCartney...
The other winners were less surprising, although Daphne Guinness didn't win the Jacobim Mugatu Goes GaGa Award, mainly because such an award doesn't exist, but - given this get up - the British Fashion Awards are missing a trick.
In which case, they should also have the 'Secretly I Feel Out of Place' Award (Abbey Clancy); 'Most Affected Red Carpet Pose' (Kate Hudson); 'Most Awkward Red Carpet Pose' (Kelly Brook, who was also a shoe in for the aforementioned SIFOOP award) 'Living Dead Make-Up Award' (Stella McCartney); 'Looks a Bit Like Jade Thompson off BNTM, But It's Hard To Tell Award': (Possibly Jade Thompson), and finally the 'Impersonating a Dolphin Stuck in a Whaling Net Award' (Kate Moss).
The Winners List:
Designer of the Year: Sarah Burton for Alexander McQueen
New Establishment Award: Christopher Kane
Isabella Blow Award for Fashion Creator: Sam Gainsbury of Gainsbury and Whiting
Red Carpet Award: Stella McCartney
Designer Brand Award: Victoria Beckham
Emerging Talent, Ready-to-Wear: Mary Katrantzou
Emerging Talent, Accessories: Tabitha Simmons
Emerging Talent, Menswear: Christopher Raeburn for Louis Vuitton
Menswear Designer: Kim Jones
Model Award: Stella Tennant
Accessory Designer of the Year: Charlotte Delall for Charlotte Olympia
Outstanding Achievement in Fashion: Paul Smith
British Style Award: Alexa Chung
Also in attendance: Caroline Sieber, Jade Parfitt, Poppy Delevigne and Matthew Williamson, John Rocha, Amber Le Bon, Laura Bailey, Georgia May Jagger, Olivia Palermo, Tali Lennox, Colin Firth with his wife Livia Giuggioli, this creature, and more...