BrewDog, the disputatious and irreverent brewery from Aberdeen, have never been ones to shy away from an opportunity to use current events as a a savvy marketing tool. The Scottish company that has taken the beer market by storm since opening in 2007 is now taking on Russia's controversial Winter Olympics.
The same company that brought you 'Never Mind The Anabolics', a beer created in light of London's 2012 Olympics that they claimed contained performance enhancing elements that were banned for the athletes, now bring you a brand new beverage with a cause.
In protest to the anti-gay laws in Russia, BrewDog have released a beer coined 'Hello My Name Is Vladimir' endowed with the hashtag #NotForGays. Yeah. And they've sent a crate of it, with Vlad The Man's name slapped on, straight to The Kremlin. Complete with various pop art graphics of the Russian leader's head in different colour patterns. Not a bother on them.
In a statement released in conjunction wit the beer's launch, Brewdog outline their reasoning behind the product:
'The sick, twisted legislation brought about in Russia that prevents people from living their true lives is something we didn't want to just sit back and not have an opinion on. Our core beliefs are freedom of expression, freedom of speech and a dogged (no pun intended) passion for doing what we love. Thus, we are donating 50% of the profits from this beer to charitable organisations that support like minded individuals wishing to express themselves freely without prejudice.'
Followed by this uber sarcastic disclaimer for anyone with a thirst to try it:
'Hello, my name is Vladimir. I am a beer for uber hetero men who ride horses while topless and carrying knives. I am a beer to mark the 2014 Winter Olympics. But I am not for gays. Love wrestling burly men on the Judo mat or fishing in your Speedos? Then this is the beer for you!'
And the cherry on top; the BrewDog founders even go to the length of recreating a well known photo of Vladimir Putin riding on a horse, topless. Complete with a fake moustache. Gas men.
The cheeky boys from Scotland really know how to gain attention while sticking it to the man. And, all credit to them, it's for the best of causes. If you're interested in getting your hands on the new product, the brewery issued this tweet yesterday, stressing a bit of urgency;
"If you wanna try Hello My Name is Vladimir before the KGB catches up with us, hit up a BrewDog bar to try it on tap from today."
For more information about getting your hands on a few buidéals, check out their website here
Photo Credit: Brewdog