Now this is the kind of groupthinking social activism we like to see.

Singletons in Shanghai, China with the coldest and darkest hearts did the unthinkable and banded together to screw over all the doting couples who wanted to spend today in the cinema watching rom-com Beijing Love Story. How? Well they went and booked every odd-numbered seat, ensuring that loved up couples wouldn't be able to sit next to each other. Super sly.

The man who organised the prank has said that he just wanted to do something nice for his fellow singletons, having initially tried to buy all the tickets in the screening but was told no. So he started a crowd-funding campaign and next thing you know the cinema looked like this.

And what did he have to say to upset couples? "Want to see a movie on Valentine’s Day? Sorry, you’ll have to sit separately. Absence makes the heart grow fonder."

We like.