Because she's not got enough to be doing, what with the music career and being a perma-presence beside the husband at a multitude of basketball games, Beyonce is now throwing her oar into the world of nutrition. Veganism to be exact. I'm sure Gwyneth is fine with it and doesn't perceive it as any form of competition. At all. Lord knows there's plenty more room in the world for another diet to live by.

In an interview via PR Newswire, Beyonce said: "The program's philosophy is based on the concept that it takes 21 days to make or break a habit and on the 22nd day you are well on your way to forming new habits... I am so grateful that I took the challenge and credit Marco with leading by example... He is the most energetic person I know and it's all because of his decision to live a healthy lifestyle. He came up with a great program to get people motivated to make better nutritional choices. All you have to do is try. If I can do it, anyone can. I am excited to partner with him."

And here's Marco Borges to provide more deets regarding what the programme entails: "I am humbled by this incredible partnership and excited to share the many benefits of a whole-foods plant-based diet... We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness. The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods."

As for how much a vegan meal delivery program courtesy of Beyonce will cost you (assuming you live in America), they range from $9.76 to $16.50 a pop, based on the three meal plans: "1 Meal A Day-lunch or dinner, 2 Meals A Day-lunch and dinner or 3 Meals A Day-breakfast, lunch and dinner.... The meals are 100% plant-based, made with organic ingredients, non-GMO, gluten free, soy free and dairy free and are delivered once a week."

In short, hope you like beans!