Sure, the Super Bowl is technically a 'sporting occasion' where two of the best American Football teams go head to head, yadda yadda yadda.
The real entertainment, however, is found both in the Halftime Show and the various ads and movie trailers, as studios and agencies break out the big guns to get their product promoted during one of the globally most-watched TV events of the year.
You'll often find some huge celebrities, actors and musicians shilling for companies and this year was no different, with the likes of Bryan Cranston and Aaron Paul remaking a scene from 'Breaking Bad' to sell nachos, or Steve Martin advertising Pepsi.
The one that everyone is talking about, however, is Ben Affleck's ad for Dunkin' Donuts - which pokes fun at the 'Ben Affleck loves Dunkin' Donuts' meme and even features a cameo from his missus, J-Lo.
The pair have been in the news over the past week after their moment of tension at the Grammys went viral, but now they've managed to shift the narrative to something more positive.
Affleck surprises real-life customers who pull up to order at a Dunkin' Donuts drive-thru - but the zinger is J-Lo arriving at his window and asking him 'What are you doing here? Is this what you do when you say you're going to work all day?'
Watch it below:
