Best. Movie tie-in. Ever.

We've featured the ingenious marketing techniques of Coca-Cola before, but this Coke Zero Skyfall cross-promotion beats them all. Who hasn't ever wished they could be Bond for a bit, even if only for 70 seconds? Offering the 'unsuspecting' train passengers exclusive Skyfall tickets if they could reach Platform 6 in 70 seconds, the clever people at Coke Zero then threw a load of obstacles in their path, all the while surrounding them with different versions of the classic James Bond theme. If Monty Norman's tune and all that running around don't make you feel like a 00-agent, nothing will.