Back in 2017, a news report went viral after a guest's children interrupted the live broadcast.
The BBC interview was with political analyst Robert Kelly, and he and his family returned to the channel earlier this year.
Now Kelly stars in an ad for Twitter's conversation settings, and it cleverly throws back to the viral interview.
"I know a thing or two about interruptions," Kelly says during the video.
Meanwhile, in the background, his children burst through the door and run around the room, as they did three years ago. His wife rushes in to usher them out.
Kelly explains that Twitter's conversation settings allow you to "keep out the noisemakers. Or those who jump on your Tweets for their own purposes."
Thus you can now choose who can reply to your Tweets - be it everyone, people you follow, or only people you mention.
Watch the video here:
As someone who knows something about interruptions, we asked #BBCdad @Robert_E_Kelly to help us talk about Twitter’s conversation settings, which give brands more control over the conversations they start. https://t.co/i5eC2qEyRf pic.twitter.com/RSvqqpIyjT
— Twitter Marketing UK (@TwitterMktgUK) November 17, 2020
And just for the laugh, here's the original. Years on, it's still hugely entertaining.
— BBC News (World) (@BBCWorld) March 10, 2017