Halloween is barely cold in its grave and already Christmas is here to dance all over it. The competition to have the best Christmas ad is fierce among rival retails stores, but Argos is the first in with their ad, and well, it's delightful dammit.
It's all about the role the Argos catalogue plays in the run-up to Christmas and begins with a dad spotting a drum kit his daughter had circled. And well, things escalate.
The best part is that it's soundtracked to the fist-pumping 1985 hit 'Don’t You (Forget About Me)' by Simple Minds, the iconic track used in classic flick 'The Breakfast Club'.
The ad was created by Ludo Thomas and Arthur Harry, and directed by Traktor through Stink.
The full-length ad will be used on YouTube, while 60 and 30-second edits will be shown on TV, with it first airing between tonight's 'Coronation Street' and 'Gogglebox'.
Take a look below: