We hope you've developed a thirst! Coors Light have unveiled a brand new app which will allow you to play to win free pints and prizes, no matter what this Irish summer of ours is up to.

'Anytime Is Playtime', sees Coors Light take the mobile game world by storm, with over 100,000 game plays in the first four days and currently sits at number five in the App Store. The Coors Light Great Rocky Mountain Game will have fans 'Reaching for the Rockies', as they compete to win one of hundreds of free pints released every day from 5PM until the campaign ends at midnight on August 31st.

With its visually rich graphics and lively soundtrack, the app’s interactive games and daily prizes will keep fans refreshed over the summer months. There are over 3,500 prizes (from paintballing to pouched hoodies, to bobbing mooseheads) up for grabs every week, and thirsty winners can redeem their pint of Coors Light in over 800 pubs across Ireland.

Players are invited to pilot their own customised sled through the scenic Rockies, navigating obstacles, unearthing ‘power ups’ along the way, and go the furthest distance to win prizes.

As always Coors Light is keeping it social and mates can benefit too with the ‘Gift it Friday’ initiative. Every Friday, for the duration of the campaign, winners are immediately awarded an extra ‘mate’s pint’ which can be gifted to Facebook friends through the app.

The app is available on the iTunes and Google Play stores and Coors Light fans can register on Facebook.

Reach for the Rockies at www.coorslight.ie, www.facebook.com/coorslightireland @coorslightirl