Where to begin with this one, really?
So, let's start at how this all began. It started off with someone living in Northern Ireland wanting to know why live rugby coverage wasn't available on Prime Video like it is in the UK. The person in question, Chris Jones, tweeted Amazon's customer service Twitter account to try and see if there was any workaround.
What happened next shows how quickly things can get away from you, even when you have the best of intentions. It's also a good example of how local knowledge can often be far more valuable than people realise.
Here's the tweet in question that sparked off over eight thousand - as of writing - replies, and about 16.5 thousand likes, many of them from Irish people.
Thank you for that information. We apologize but upon reviewing your location you're in Northern Ireland. Rugby Autumn Nations Cup coverage is exclusively available to Prime members based in the UK. We don't have the rights to other territories. ^RS
— Amazon Help (@AmazonHelp) November 14, 2020
In case that isn't clear, Amazon has basically declared that Northern Ireland isn't in the UK and, uh, an end to around 100 years of partition in the island of Ireland. Sure, Jeff Bezos is the richest man in the world and Amazon is a globally recognisable brand, but it doesn't have the power - yet, anyway - to undo political partition.
On top of that, there are two separate national governments, a power-sharing executive, and a bunch of political ramifications to that thing casually announced in a Twitter thread about live rugby on Prime Video.
Well, needless to say, since we're all stuck indoors on a Saturday night these days, the thing began to be noticed by Irish Twitter and the replies? Well, let's just say they delivered. Badum-tish.
Amazon Prime have delivered a United Ireland, and before 6pm on the same day. https://t.co/LF567yffC1
— Dara Ó Briain (@daraobriain) November 14, 2020
HUGE IF TRUE https://t.co/p5tnGFAwiN
— David O'Doherty (@phlaimeaux) November 14, 2020
Amazon being accused of supporting a United Ireland is peak 2020.
— Patricia Devlin (@trishdevlin) November 14, 2020
Amazon testing new delivery methods in South Armagh. pic.twitter.com/3aIMfl7L3G
— Flannerys Bar Limerick (@FlannerysBar) November 14, 2020
Come out ye package fans
— Philly Byrne (@PhilipNByrne) November 14, 2020
— Eugene (@eugeneh84) November 14, 2020
As if to makes matters worse for the poor souls in Amazon's customer service trying to make sense of the replies in this thread, there was also this little beauty from earlier in the day that... equally didn't go the way they expected.
ARE YOU KIDDING ME https://t.co/YduCUj2WVm
— 🌈chipzel✨ (@chipzel) November 15, 2020
So, if you're keeping track at home reading this, Amazon declared a United Ireland and then apologised for The Troubles, all with same-day delivery. Say what you want about Jeff Bezos not paying his staff properly and union-busting, at least he's a friend to the cause of a united, 32-county Ireland.