Where to begin with this one, really?

So, let's start at how this all began. It started off with someone living in Northern Ireland wanting to know why live rugby coverage wasn't available on Prime Video like it is in the UK. The person in question, Chris Jones, tweeted Amazon's customer service Twitter account to try and see if there was any workaround.

What happened next shows how quickly things can get away from you, even when you have the best of intentions. It's also a good example of how local knowledge can often be far more valuable than people realise.

Here's the tweet in question that sparked off over eight thousand - as of writing - replies, and about 16.5 thousand likes, many of them from Irish people.

In case that isn't clear, Amazon has basically declared that Northern Ireland isn't in the UK and, uh, an end to around 100 years of partition in the island of Ireland. Sure, Jeff Bezos is the richest man in the world and Amazon is a globally recognisable brand, but it doesn't have the power - yet, anyway - to undo political partition.

On top of that, there are two separate national governments, a power-sharing executive, and a bunch of political ramifications to that thing casually announced in a Twitter thread about live rugby on Prime Video.

Well, needless to say, since we're all stuck indoors on a Saturday night these days, the thing began to be noticed by Irish Twitter and the replies? Well, let's just say they delivered. Badum-tish.

As if to makes matters worse for the poor souls in Amazon's customer service trying to make sense of the replies in this thread, there was also this little beauty from earlier in the day that... equally didn't go the way they expected.

So, if you're keeping track at home reading this, Amazon declared a United Ireland and then apologised for The Troubles, all with same-day delivery. Say what you want about Jeff Bezos not paying his staff properly and union-busting, at least he's a friend to the cause of a united, 32-county Ireland.