For a time Alex Jones did seem like kind of a character and that's exactly what his lawyer told the court in Texas as a bitter custody battle with ex-wife Kelly unfolded. He was simply playing a character on his Info Wars show.

Most people over this side of the pond would've copped Jones from Joe Rogan talking about him in his podcast - he's mentioned a lot in Rogan's chat with author Jon Ronson. Rogan doesn't take Jones too seriously, but a lot of people do, including the current President of the United States of America who said he wouldn't "let him down."

Jones lost the custody battle with Kelly and in her attorney's closing arguments he said “Mr. Jones is like a cult leader. The children appear to be cult followers, doing what daddy wants them to do.”

While Jones will have visitation rights, a juror questioned by Statesman after commented that they were both "good parents" and "that’s why we deliberated so long.”

The three children had previously been living with their father.

Jones is a Sandy Hook "denier," a horrific tragedy that saw 20 children killed in the Sandy Hook Elementary School shooting in 2012. Jones believes that the mass murder was a hoax, portrayed by actors. In November he released a "final" statement saying, “All I know is the official story of Sandy Hook has more holes in it than Swiss cheese.”

Leonard Pozner, who lost his 6-year-old son in the massacre spoke of the trial “I wish I could be there in the courtroom to stare him down to remind him of how he’s throwing salt on a wound, and so he can remember how he handed out salt for other people to throw on mine.”