He regularly pokes fun at Piers Morgan for his dim-witted and short-sighted views, but it seems that Lord Alan Sugar is not much better, judging by his recent social media activity.

The entrepreneur and 'Apprentice' boss tweeted a racist joke earlier today, which showed a selection of sunglasses photoshopped under a picture of Senegal's national football team. Sugar's caption read: "I recognise some of these guys from the beach in Marbella. Multi tasking resourceful chaps".

The tweet didn't go down well, and it seems that it's now been deleted - but Sugar continues to defend the tweet and refuses to apologise:

 

The reaction from other people hasn't been kind, either...