He may have millions billions in the bank, be an actual Lord and be known for his canny business acumen - but it seems that Alan Sugar has his 'duh' moments just like the rest of us.

The Apprentice boss retweeted a story posted by The Onion - y'know, the world's best-known satirical website - of Taylor Swift with a swastika photoshopped on her face.

The headline - "Taylor Swift Grateful Kanye West Controversy Taking Heat Off New Swastika Tattoo" - was, of course, related to West's recent surge of support for Donald Trump.

Let's just break it down for a second: Lord Alan Sugar actually thought that Taylor Swift, one of the biggest pop stars on the planet, had gotten a large swastika tattooed on her face. What's more, the number of people who also believe it to be true is downright worrying. 

Oh dear. Piers Morgan is going to have a field day with this one. 

Some of the replies are top-notch, though...