First thought on this vintage chocolate bar ad: Merciful Zeus the Secret bar look delicious.

Second thought: ...Is this a little sexist, or really progressive for its time?

Third thought: That bar really needs to be in my mouth, like yesterday.

According to the wikipedia entry, the bar was discontinued in the early 90's, with multiple petitions attempting to get Nestlé to bring it back so far unsuccessful.
Alas, she has fallen by the wayside so many of her comrades; 54321 bars, Panky bars, Vice Versas and many other honourable casualties in the chocolate trade.

At least we still have Chomps. Good 'ole reliable Chomp, she's changed throughout the years, but she's never let us down.


 

Words: David O'Shaughnessy