Shakespeare had it right back in Romeo and Juliet's day when he said "a rose by any other name would smell as sweet". The Bard's words may be true but dammit we are still creatures of habit and usually any change of a name to anything disgruntles us no end - for all of five minutes - and then we do as we always do and get on with our lives.

With the news that Hailo are set to rebrand as Mytaxi, we were reminded of so many other brands today that we know and love that were once a completely different name.