Matt Cardle has been dropped from his record label Columbia. Label bosses decided to can the 2010 X-Factor winner after poor sales of his debut album Letters.

Cardle, who beat teenage sensations One Direction to the show's crown, sold 250,000 of his album but that was only a fraction of the multi-million selling X-Factor alumni of past like Leona Lewis and Alexandra Burke. Columbia said of his departure: "He is hoping to take his career in a different direction. Everyone wishes him well."

There are also reports that last year's X-Factor runner up Marcus Collins could be out the door too. His cover of the White Stripes' 'Seven Nation Army' only got to a disappointing 9th in the UK charts, making him one of the most unsuccessful runners-up in the show's history.

Has the X-Factor gravy train begun to slow down? Can the seemingly never-ending supply of new faces to the charts possibly sustain itself? Let us know your thoughts.