He may be hard to escape, but it seems like Ed Sheeran's ubiquity might pay dividends for at least one average Joe Soap.
A 25-year-old man who works in Asda is thinking about becoming a full-time Ed Sheeran lookalike, such is his similarity to the ginger singer.
Wesley Byrne appeared on This Morning with Phil & Holly the other day, and indeed he bears an uncanny resemblance to Sheeran - with a bit of styling, he could be the real deal.
He also revealed that he gets asked for autographs and selfies even when he's wearing his Asda uniform, proving that you can never underestimate the stupidity of the general public.
Watch the segment below: