Taylor Swift is seriously ramping up for the release of her new album with some heavy-duty promo - as well as a new 'video platform' called Taylor Swift NOW.

The 'video experience' is available to AT&T customers in the US and is billed as a platform offering "the ultimate experience for every Taylor Swift fan" that offers previously-unseen videos and 'an inside look at her life.'

As such, the accompanying promo takes a tongue-in-cheek look at a day in the life of T-Swift, from recording in the studio, playing with her cat to duelling with comedian/actor Andy Samberg after bumping into him - literally - in the corridor.

Watch it below: