Is it as controversial as the infamous Famous? Hardly. Is it really weird? Yes.
The black and white video portrays a Balmain fashion show and features Kanye, Kim Kardashian West, Sia, Kylie Jenner, Vic Mensa, Cindy Crawford and other models.
The strangest bits have to be when Kanye and Kim cry.
Check out the video (or extended advertisement for Balmain Paris) below:
The seven-minute long vid was directed by Steven Klein. The track features on Kanye’s seventh album, The Life of Pablo.
Does anyone else just not get it?