Warning: if you're feeling emotionally fragile and/or hungover today, probably best not to watch James Blunt's latest video.
The unofficial King of Twitter has unveiled the latest track from his album 'The Afterlove', and the accompanying promo is a bit of a rollercoaster ride in more than one sense.
Not only does it have an actual rollercoaster in it (badum tsssh), but it follows the love story of a man (Blunt) and woman (Victoria's Secret model Kamila Hansen) (of course), from the time they were kids until the shocking last frame.
Dammit, Blunt - why do you love songs always end in tragedy?
Watch it below, if you dare...