An Apple ad, directed by Spike Jonze, starring FKA Twigs and soundtracked by Anderson .Paak; we may well have reached peak hipster, folks.
Neverthless, the new promo for Apple's HomePod system (their new smart speaker) is pretty damned cool.
The 4-minute-long ad - more of a short film, really - sees the London musician going through the drudgery of the daily commute to return home and ask Siri to 'play something [she'd] like'.
The song is a brand new tune by Anderson .Paak called 'Til It's Over' and it isn't long before she's dancing around her apartment with some mind-bending effects in the mix.
Watch it below: