Smirnoff's global campaign is coming to Ireland to encourage women to get into music production, and their mini-documentary shows it's needed.
In most nightclubs in Ireland, and the world, you are guaranteed to have a bar, a dance floor and more often than not, a male DJ. According to THUMP, only 17% of headliners at electronic music festivals are female, transgender or non-binary.
If you're a girl who's been thinking about getting into the DJ scene, Smirnoff are hosting four workshops in Dublin, Belfast, Galway and Cork over summer. These short introductions to CDJs and turntables, beatmatching and Ableton production are perfect for beginners. The best part? They are completely free. There are approximately 15-20 places on each workshop though, so sign up quick if you are interested. All the information is here.
As well as the workshops, they've made a short documentary called Move the Needle, which talks to some of Ireland's leading female DJs like ELLLL, Joni Kelly and Sally Cinnamon. It's only 10 minutes long and looks at how we can get more women on the decks, because they have no reason not to be there. You can check it out below.
Smirnoff want to double the amount of female DJs headlining at electronic events by 2020. If you're thinking of trying it out, or know someone who would, check out the campaign or support the cause by going to the Dublin showcase in Yamamori Tengu on August 12th #MovetheNeedle