Although it may have slipped further down the radar than usual this year thanks to everything else that's going on, the BBC Sound of 2021 poll took place regardless.
Every year, a panel of 160 experts drawn from various corners of the British music media select their top picks who are destined to make an impact in the coming year.
Previous winners of the accolade include Sam Smith, Adele, Keane, Michael Kiwanuka, Jessie J, Haim and more.
The shortlist of 10 acts for the 2021 poll was revealed last month and included rapper Dutchavelli, singer-songwriter Alfie Templeman and r&b singer Greentea Peng.
However, the winner has been announced today as Pa Salieu, a 23-year-old Gambian-British rapper.
He said: "I was just really happy to even be included on the list alongside some amazing artists, a few of who I know personally. They’re all crazy talented, so to be the winner of something like this so early in my journey just feels mad."
See the Top 5 acts below:
- Pa Salieu
- Holly Humberstone
- Greentea Peng