The term "selling out" is a divisive phrase in the music industry. In this video from Q The Black Keys discuss the dilemma they first had about licensing their music to commercials and how they have no qualms about doing it nowadays. Does it annoy you when your favourite band's music shows up on TV?

As drummer Patrick Carney says: "Would you rather be surrounded by Nickelback and Fergie? No ... I'd rather it be our music."

The Black Keys' seventh album El Camino is released today.