How many times could you tolerate hearing 'Hot in Herre' on repeat?
Don't get us wrong, it's a decent song - but we'd draw the limit at 5, ourselves.
However, fans of rapper Nelly are going out of their way to stream his must repeatedly so that he'll earn royalties from it, basically because he owes $2 million in tax to the US government. Since the royalties from streaming are so miniscule, however, it's been estimated that he'll need approximately 287 million streams of the track to pay off his debt.
It's not just 'Hot in Herre' that they're playing, either - although considering his hits are limited to three songs, it's the most popular one.
The campaign has even spawned a '#SaveNelly' hashtag on Twitter, with people demonstrating just how far they'll go to help him out:
— Martenzie Johnson (@Martenzie) September 12, 2016
— lil baked ass boy (@chulomang) September 13, 2016
WE COULDN'T SAVE HARAMBE BUT WE CAN SAVE NELLY #SaveNelly
— VersaceSnowLeopard (@GucciLionCub) September 13, 2016
Hot in Herre bout to be #1 again ðŸ˜‚ this what happens when black people come together #SaveNelly
— Isaac Night (@IsaacNight13) September 13, 2016
— Brianna (@briwitched) September 13, 2016
I'm over here trying to pay Nelly's IRS bill while my bills continue to stack. Don't ever call me selfish. #SaveNelly
— Deandre Moore (@IAmDeandreMoore) September 13, 2016
Hater: "Nelly ain't had a hit in...."
— Hollywood (@ScottHuego) September 13, 2016
Nelly helped you awkwardly grind on your first girlfriend during the homecoming dance. You owe him. #SaveNelly
— B! J! STEINER!!! (@DocZeus) September 12, 2016
Of course, he could have just, y'know, paid his taxes in the first place and he might not be in this mess... but that's just us. #payyourtaxesnelly