There have been numerous different designs of BRIT Awards over the years, some more memorable than others.
Something tells us, though, that those who pick up an award at next year's ceremony won't forget it in a hurry.
The new design, by renowned sculptor Sir Anish Kapoor, has been unveiled and is a block of red rectangular glass with a figurine of the goddess Brittania, the symbol of the Brits, inside.
Social media users have been divided in their opinion of the award, with some saying that it looks like strawberry jelly and 'like something you'd get in Lush', and others praising its sleek design.
Don't think much of the New Brit award trophy - looks like cheap plastic from Pound Land. Can The Brit Awards get any cheap & tacky?
— Richard White (@richardwhite698) November 27, 2017
The new brit award looks class! Cool design!
— Conor McDonnell (@ConorMcDPhoto) November 27, 2017
The new Brit award looks gorgeous. â?¤ï¸?
— Chelcee Grimes (@ChelceeGrimes) November 27, 2017
the new brit award looks stupid
— kayley (@wreckedbylouis) November 27, 2017
The design for the 2018 Brit Award has to be a joke surely
— Kiran (@KiranOhri) November 27, 2017
Incredible design. Truly inspiring that even a 5 year old could design the next Brit Award.... Although I think a 5 year old may have more creativity than the guy designing this.
(Literally just a red block over the existing award) https://t.co/cJ9ZMzUI0v
— Shaddix Croft (@ShaddixCroft) November 27, 2017
The new BRIT award looks like a doll that got stuck inside a block of jelly
— JealousyIsn'tReal (@temporary_time) November 27, 2017
I like the new Brit award. Reminds me of something my mum would get from our Avon lady and then keep on top of a cabinet forever.
— dev (@dev_101) November 27, 2017
the new brit award looks like it got stuck in strawberry jelly holy crap
— holly (@intertwinedlies) November 27, 2017