When you're in the spotlight, you can't afford to put a single step wrong.
Lorde found that out yesterday after posting what she assumed to be an innocent picture of a bathtub to Instagram, captioning it with the lyric 'And iii will always love you' - a song written by Dolly Parton but of course, immortalised by Whitney Houston.
The same Whitney Houston that died after drowning in her bathtub in 2012.
It wasn't long before the Kiwi pop star was being notified of her faux-pas, and she quickly responded with an apology on Instagram stories for her 'extremely extremely poorly chosen quote' and saying that she was 'just excited to take a bath'.
See it below: