In the minds of many (*raises hand*), Alex Turner is still the baggy-jeaned, spotty-faced teenager who exploded onto the scene in 2006 with a rapier-sharp wit and an album of brilliant songs in tow.
The reality, of course, is that the 31-year-old Arctic Monkeys frontman has become the quintessential 'rock god' in recent years, particularly since moving to the USA.
He's gone through some interesting haircuts over the years, but his latest image overhaul, spotted most recently at a Lana Del Rey album playback the other day, is certainly something different.
With Arctic Monkeys long overdue an album - they're allegedly working on the follow-up to 2013's 'AM' in Los Angeles at the moment - perhaps Turner is superstitious and refusing to shave until it's done.
Either way, he's kind of unrecognisable....
His new look isn't exactly going down well with fans, either:
Can someone sort Alex Turner out now? I love the guy to bits but that beard has taken him way over the weird line now
— brandist. (@GimmeTheSign) July 23, 2017
I'm normally a beard fan, but can someone please tell Alex Turner that this is NOT a good lookðŸ˜· pic.twitter.com/cwVMNnLZSq
— Orla Jennings (@orlajennings) July 24, 2017
Alex Turner with that shit excuse for a beard is so upsetting
— Charlotte (@chrltsmnr) July 22, 2017
Really hope someone in Alex Turner's inner circle will inform him that he looks like the Yorkshire ripper with that beard.
— Robert Blair (@Rabblair32) July 24, 2017
Alex Turner with a beard, no.
— Tasha (@tashadidwhat) July 24, 2017
I'm choosing to ignore Alex Turner's Rickety Cricket beard okay
— fio (@Arctic_Monksy) July 23, 2017
Alex Turner literally looks so creepy with a beard ahahhaha
— queen hummus (@EbonyFrampton) July 22, 2017
It's weird how Alex Turner is the only man that can't pull off a beard
— daischains (@daischains) July 21, 2017
tbh the resemblance between richard hammond from top gear n full on beard n 'stache alex turner is frightening
— gen (@audelines) June 13, 2017
Alex Turner's beard would not look good on the dancefloor nor any other environment
— James (@CavortingJames) July 23, 2017