It's that time of the year when ads for this year's Super Bowl begin to trickle in.
Some of them are great, some are awful and some are downright cheesy.
This year's offering by Cheetos (the American snack company) falls firmly in the latter camp, although we can't deny that our eye-roll wasn't accompanied by a smile.
Everyone knows the MC Hammer hit 'U Can't Touch This', which was released in 1990 and remains his signature song.
Now, the rapper is cashing in on the track with the ad purporting to reveal how he wrote the track, using the infamous Cheetos dust as the punchline.
This year's Super Bowl takes place on February 2nd and Shakira and Jennifer Lopez will be providing the half-time entertainment.
Watch it below:
And a reminder of the song, should you need it: