Kanye West is either a total a pleb or has the most excellent sense of humour. It appears he wants to be the next Puff Daddy/P. Diddy/Sean Sugarpuff Monster Combs by changing his name every five minutes. He has always had delusions of grandeur, his new name suggests he thinks of himself more like royalty.
NME reports that on a video blog from a Paris hotel room, Kanye asked that people "address" him as Martin Louis The King Jnr. It gets worse... The name is apparently inspired by a pair of red Louis Vuitton shoes.
"Due to the transactions earlier this week I have some very grim news. I've been called a lot of names, mostly the 'Louis Vuitton Don', and due to what has happened so severely, when the red shoes hit the runway, I was forced to change my name to 'Martin Louis The King Jr'. Address me as such."
Oh Kanye, please, please be kidding...