Jennifer Lopez may still be basking in the glow of performing at last week's Biden-Harris inauguration, but it seems like the attention may have gone to her head a little.
The pop star and actress is celebrating the 20th anniversary of her second album 'J.Lo', and took to social media to share a new clip with fans - a recreation of her 'Love Don't Cost a Thing' video.
The song, of course, sees her shun all the trappings of being rich, and the accompanying video sees her discarding things like expensive handbags and jewellery as she walks and drives along a beach.
The new recreation also sees the 51-year-old walking along a beach and throwing her jewellery and fancy coat away - and she's turned it into a Tik Tok-style challenge by encouraging fans to do the same for the #LoveDontCostAThingChallenge.
— jlo (@JLo) January 24, 2021
However, she probably wasn't expecting a backlash from fans on such a major scale - as many have criticised the star, who is said to be worth $400 million, for being tone-deaf in the midst of a pandemic when money is tight for many.
See some of the reactions below:
You want us all to rush to the beach in a pan de queso to have our friends film us throwing away good jewelry? I’m so confused pic.twitter.com/Rv0OVKTaoL
— earth is ghetto (@ronisverybusy) January 24, 2021
Jlo we supposed to throw our valuables on the beach?
Is the challenge to find it after we throw it bc we can’t afford to replace it?!?
What is the instructions?!?!????? pic.twitter.com/j1wJcEzRqW
— Jeanelope the Great? (@_nellerita_) January 24, 2021
— Seth Rogen's väz 🇭🇹 (@LaniPierre) January 24, 2021
— Melissa (@mamamamonsta) January 24, 2021
How we gon get to the beach JeNny? Who’s gonna be recording us JeNny? How we gon find our shit JeNny? Who’s gonna reimburse us for lost property JeNny? #LoveDontCostAThingChallenge pic.twitter.com/XTTfb5NYAX
— 945 (@ri2que) January 24, 2021
— Kennedy the Vampire Slayer (@DirteeSprite) January 24, 2021
It's JLo being out of touch while tryna prove she's in touch with pop culture, for me. How are you asking city girls to participate in a pick me challenge? 🤣. #LoveDontCostAThingChallenge
— Beb' (@badgirlzie) January 24, 2021
JLo & her team didn’t think this one through. Most of these “challenges” have people inside of their homes (cause we’re in a panini). Another thing is the kids are dictating the challenges, not the artists😂mama must really wanted those streams. #LoveDontCostAThingChallenge
— BigMeow (@_sincerelyAshT) January 24, 2021
Record unemployment, where hella people are likely pawning their jewelry to make rent, and her goofy ass thought folks were really gonna toss their shit on a beach? lol#LoveDontCostAThingChallenge
— Emasculation Proclamation (@angryblkhoemo) January 24, 2021