It's not just the Westlifes and Coldplays of the world that can be accused of selling out, you know.. fans of bands Gallows, Deerhunter and Fiery Furnaces may be surprised to learn that their favourite acts are taking part in the Converse 'Centennial' marketing campaign. Yes, Converse, the Nike-owned shoe, beloved of indie kids everywhere.
Pitchfork reports that the aforementioned acts, as well as members of bands like Does It Offend You, Yeah? and MGMT have also signed up to sell the 'sneaker', while M.I.A. was paid $100,000 for performing at a Converse after-party for the MTV Movie Awards last week. However, she apparently intends to donate her fee to 'building schools in Liberia'.
What's more, Santogold, Pharrell Williams and Julian Casablancas have collaborated on a track that's set to be used on a Converse ad. 'My Drive Thru' can be heard here. (But it's pretty crap, so I wouldn't really bother.)
Apparently a lifetime's supply of free shoes is just too much for some 'indie' bands to turn down... Huh? Whaddya mean, 'copious amounts of money'? Surely not...