You may have notice Guinness' advertising campaign this year boasts their quarter of a millennium in production. To celebrate 250 years of the black stuff, Guinness are planning a series of concerts, not only in this land of its origin, but also in New York, Lagos, Cameroon and Kuala Lumpur.
The concerts will take place on September 24th and will include performances from hip hop stars Black Eyed Peas and Brit rockers Kasabian. Though the exact line ups have not been finalised yet, figures from pop, rock and dance have already signed up, including Estelle, The Wombats, D'Banj, David Holmes, Mongrel, Noah & the Whale and Johnny Flynn.
Our own fair capital city will mark the main celebrations at St. James' Gate Brewery and our own concert unsurprisingly taking place in the Guinness Storehouse and featuring The Undertones, Soul II Soul, The Enemy and Mystery Jets. Not too shabby!
On a less music related note, celebrities including Bob Geldof, Guy Ritchie, Jerry Hall and Sophie Dahl will be showing their support by toasting a pint to the achievements of Guinness at precisely 5.59pm on September 24th. But it's not all patting themselves on the back, Guinness will also mark the occasion by setting up a €5 million fund, called the Arthur Guinness Fund after the founding father himself, to go to good causes.