Electric Picnic have announced a loyalty scheme for their 2014 iteration of Ireland's longest running music festival, which will take place across the weekend of Friday 29th August to Sunday 31st August.
As was the case with this year's festival, the reward scheme entices previous Picnic attendees to come along to next year's event - and if you can prove you've been there before, you'll be rewarded!
Anyone that bought a ticket this year will be sent a code directly from Ticketmaster to purchase reward scheme tix. It'll be the end of the month though before we're officially told exactly how much tickets will cost and, crucially, exactly how much you'll save.
It's interesting to see the early planning stages of Electric Picnic 2014 getting underway now, barely two months after this year's festival ended, after the incredible tense and fractious build-up to last year's festival when wrangling between the festival various rightsholders looked to be putting the entire future of the festival in jeopardy.
Photo: Dara Munnis