Apple Music may be a major player in the music industry, but it seems like not every musician is on board with their policies.

Justin Vernon of Bon Iver went on a Twitter rant for no apparent reason today, arguing that Apple Music's 'commercialisation' had gotten in the way of the things that made Apple devices so appealing in the first place.

When questioned by a fan about why he doesn't pull his own music from the Apple Music store in protest, he said that it's up to fans to listen how they want to.

It's safe to say that we won't be hearing a Bon Iver-hosted show on Apple Music's Beats 1 radio station in the near future.