Apple are reportedly in talks to take over Jay Z's TIDAL streaming service, which would make the former one of the most dominant companies in the streaming services industry.
Jay Z acquired TIDAL from Swedish company Aspiro a little over a year ago, in March 2015, and re-launched it with a number of high profile artists on board including Madonna, Beyonce, Coldplay, Calvin Harris and Prince, hosting major album exclusives for the likes of Beyonce's 'Lemonade' and Kanye West's 'The Life of Pablo'.
Apple Music launched in June 2015 and has made its mark impressively in just over a year - exceeding 16 million subscribers as of June 2016. TIDAL claims that it has 4.2 million subscribers.
Now, Apple are reportedly considering a takeover of TIDAL, according to the Wall Street Journal, who report that 'exploratory talks' are ongoing.
Recode says that Apple are the most likely buyers of the service - who they say has been shopping itself around for some time - after Samsung pulled out of negotiations and Spotify (who reportedly have 30 million paid subscribers) 'can't afford it.'