Earlier in the year, rumours abounded that Apple were in talks to buy/merge with TIDAL.
It seems that the Jay Z-owned streaming service isn't doing too well, with The Wall Street Journal reporting losses of $28 million in 2015 by its parent company, Aspiro PB, and just 4 million subscribers in its database in comparison to Apple Music's 17 million.
However, it seems that the 'exploratory talks' that were or were not taking place have come to nothing, as the head of Apple Music, Jimmy Iovine, has straight-up said that they weren't in the market for anything at the moment.
He told Buzzfeed: "We’re really running our own race. We’re not looking to acquire any streaming services.”
While it's hard to fathom why Apple would buy TIDAL if they have such a low subscriber base, remember that TIDAL have also got the backing and support of a number of high-profile musicians who have made their albums exclusive to the service, including Kanye West's 'The Life of Pablo', Beyonce's 'Lemonade' and others.
For now, Spotify remain the king of streaming services, with an estimated 40 million paying subscribers.